Ninja (n) – a person or business who excels in a particular skill or activity.

small business … is an independently owned and operated company that is limited in size and in revenue depending on the industry.

May 2020 – if you think that the end of this Coronavirus issue means it’s all back to normal you are mistaken. More than ever you’ll need to be looking at your competition and be very different in the new world.

Even before C-19, as a Small Business Owner in 2020 you have probably noticed that things were not working like they once were – the rest of this year  is likely to be no better – with a whole load of shizzle coming down the road.

I’d like to help you and your business – not only by improving your numbers (thirty years in financial services) and of late ten years of digital marketing and online business development, but by helping you cash in on your most valuable assets: your customer base and your financial assets. Both of which are full of stuff you can leverage. Leverage means more income/profits for doing seemingly less – working smarter not harder.

What Nikki Hobbs said about me …. “I have no hesitation in recommending him to anyone looking to increase the success of their business.”

The post Coronavirus  world you do have to be more ninja, you make think the phone ringing is what you want – but if you end up with bottom feeding scum, low life potentials that “didn’t want to spend that much” or “can you quote me today” that’s piss easy. But getting to the real money is a bit more nuanced – and one me and my team are good at.

If you are looking to put a third on your available cash. Looking to get rid half your clients and still be profitable – easy.  A steady flow of new enquiries from customers who want to work with you.

We are living in a more stressful few months than ever before – your customers want you to deliver, want their problems solved – and that is all you need to do.

I know that nearly every small business relies on techniques to bring on business. It used to be advertising in local papers, the Yellow pages, and then Adwords – these are all are techniques.

If you want your business to grow and thrive you need to working with principles first – once you do everything changes. I can prove that – all of the work from SBN comes with a money back guarantee.

Covid -19 is like the  local drug dealer getting arrested, all the addicts will be running around trying to get a fix – every business owner is waiting to the be pheonix rising from the ashes, most will be history . All because of principles.

Here are the things you should be working on.

Leverage Your Customers and Your Money to Survive.

The big problem in 2020 – many business owners think they can keep doing shizzle in the same way – and get results. Truth is – go look at the high street at the end of 2019 and see what’s happening – that’s the truth (oh and now without Debenhams, Oasis, Warehouse, Brighthouse, Laura Ashley, Jessops, Clintons. There is a big list of spectacular failures – still think you’ll be ok by doing more of the same?

Go look at your pension statement or personal investments – both have been trashed by recent falls in the markets – so now what. Could be five to ten before they recover.


Now more than ever the trust  must exist before a sale happens, now more than ever you need to look at your long-term planning very differently. Your customers need to be with you from now until death, either yours or theirs – this is a princple.

Dip ya net where the fish are.

Do you know why your customer base is so valuable?   Of course, you do — they are the people most likely to buy from you in the future because they’ve bought from you before.

It’s all about the tech man!

Use the available technology to leverage and increase sales. Use technology to stay in touch, to make sure you get and keep the best customer.

The money magic

Do you know why your cash and investable assets are so valuable? Look at the desperate rush for Government money – few have enough to go for a few weeks let alone months – and then still don’t have processes to make sure cash comes in.

These three opportunities are the key to making money – in the modern business marketplace.

Just hold it there. If you are now thinking “that wouldn’t work in my business” stop – thanks for reading this far. You are a dinosaur and you will become extinct. This works in every business that tries it. I really don’t have the inclination to convince you. Thank you. But we don’t fit.

Ninja – taken from two Japanese words ‘nin and ja’ means to move stealthily, to conceal.

If you do the same as everyone else you’ll end up with the same results as them – and struggle.

By using leverage you will benefit from an exponential increase your overall spend, without leverage you are doing the same as every other business – I wonder how that’s working for them?

Provided you want…

More leads

More profit

More time

All work is either on a done with you of  done for you basis. Either way you get the result you want.

Get in touch, you and I can  schedule a call and I’ll give you my best advice and a number of solutions  within a few days.


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